Strategic Refinement and Goal Setting at Oculus

In early 2022, the group CEO approached us to refine the strategy for a multi-faceted engineering group, which includes three companies: Iritron, a leading engineering firm with over 120 employees; Oculus, a control room solutions provider, and Referro, a distributor of electrical, automation, and software products. These firms primarily serve clients in the mining, pharmaceutical, life sciences, and food and beverage industries.

Challenge

The challenge was to understand each company’s financial performance and address strategic challenges that were holding the group back.

Solution

We conducted a thorough financial analysis of each company to identify where profits were being generated and which customer segments were contributing to or detracting from the overall profitability. We then focused on understanding the core challenge facing the engineering firm. This analysis provided the firm's divisional managers with significant clarity, enabling them to design targeted strategies to address the company’s key challenges.

Results

The goals set for each division in 2023 were informed by a deep analysis of the firm’s financials, and operational challenges, rather than assumptions. By addressing strategic issues such as skill-building and shifting from selling engineering time to selling comprehensive solutions, the firm was better positioned to meet its objectives.

Recognising the value of our strategic insights, the firm reappointed UNLOK in 2023 to assist with the ongoing implementation of their refined strategy.

Key Takeaway

Defining and addressing the core challenge, or "crux," is essential to effective strategy. By focusing on the crux, the firm was able to align its goals with its strengths, setting the stage for long-term success.

Update

In 2024, Oculus Innovations engaged us to support a critical leadership transition to new Managing Director, Reghardt Rautenbach. With a history of success under its former MD, Oculus needed a smooth and strategic handover to continue its growth trajectory.  We led a session focused on unlocking the team's potential by analysing individual CliftonStrengths and mapping out collective capabilities.

By identifying core strengths and potential gaps, we worked with the team to develop strategies that ensured everyone could operate at their best. Additionally, we facilitated informal agreements that clarified expectations and provided the necessary support for each team member.

This collaborative approach not only enhanced accountability and communication but also inspired positive change. By focusing on strengths and fostering a supportive environment, we helped Oculus Innovations strengthen relationships, improve team dynamics, and position itself for continued success under Reghardt's leadership.